JW Player

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JW Player
Type

Private
Founded
2005; 13 years ago (2005)
Founder
Jeroen Wijering
Headquarters
New York City, New York
Website
jwplayer.com

JW Player is a New York based company which has developed a video player software of the same name.[1] The player, for embedding videos into web pages, is used by news, video-hosting companies and for self-hosted web videos. The company has also created the video management software "JW Platform", formerly known as "Bits On The Run".[2]




Contents





  • 1 History


  • 2 Features and licensing


  • 3 References


  • 4 External links




History


JW Player was developed in 2005 as an Open source project.[2] The software is named after the founder and initial developer Jeroen Wijering.[3] It initially was distributed via Wijering's blog. In about 2007 it was integrated into the advertising company named LongTail, which was renamed after the software in 2013. In 2008 a company, headquartered in New York, was formed which continued to develop and distribute the player.[4]


During the early development, before it was purchased by Google, YouTube videos were streamed by JW Player.[5][6]
In 2015 JW Player was rewritten to reduce size and load time. Version 7 was licensed under the proprietary Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license. It had integrated support for HTML5 Video and Flash Video,[7] allowing video to be watched on phones, tablets and computers. That year the company's paying customer base grew by more than 40 percent to 15,000, 60% from the USA. 2.5 million websites used the free edition, playing about a billion videos per month.[7][8]


In 2016, the company released a new simpler-to-use version of its product, entitled JW Showcase.[6] JW Player continues to be used by many companies, including ESPN,[5]Electronic Arts and AT&T.



Features and licensing


JW Player is proprietary software. There is a free basic version under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States license in which videos are displayed with an overlaid company watermark, and a commercial 'software as a service' version.


JW Player supports MPEG-DASH (only in paid version), Digital rights management (DRM) (in collaboration with Vualto), interactive advertisement, and customization of the interface through Cascading Style Sheets.[7]



References



  1. ^ Cheredar, Tom. "With $20M, JW Player wants video publishers to look past YouTube". VentureBeat. Retrieved 14 April 2015. 


  2. ^ ab Ryan Lawler, 24. October 2013: LongTail Video Rebrands As JW Player Because That’s What Customers Know Them For


  3. ^ Jocelyn Johnson (VideoInk), 18. January 2016: 5Qs with JW Player’s Jeroen Wijering and Chris Mahl


  4. ^ "JW Player Raises $20M To Help Video Publishers Look Beyond YouTube". Tech Crunch, Sep 17, 2014 by Anthony Ha


  5. ^ ab "How JW Player became the largest video player behind YouTube and Facebook". The Drum, 7 August 2015 by Natan Edelsburg


  6. ^ ab "JW Player’s New “JW Showcase” Further Enables DIY Streaming Services". VideoInk Jocelyn Johnson | Aug 23, 2016


  7. ^ abc Troy Dreier (Streaming Media Magazine), 13. August 2015: JW Player 7 Released, With DASH Support and Speed Improvements


  8. ^ Anthony Ha (TechCrunch), 5. January 2016: JW Player Raises $20M To Expand Its Video Platform



External links



  • Official website of the company


  • Product page of the software

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